🔒 Co-op mailers increase retention 🔒
Since multiple non-competing businesses are featured, recipients are more likely to hang onto the postcard — even if they’re not interested in one offer, another might catch their eye. This boosts the visibility and shelf-life of your ad, compared to solo mailers that often get tossed if the offer doesn’t immediately apply.
🔥 Most common spot: $850/month
(Doing this solo would cost $7,000–$10,000+ to mail to 10,000 homes. With the co-op, you get the same reach at a fraction of the price.)